Leadership Conference

This is a fully developed branding system for a leadership conference empowering female college students. I was tasked with reflecting the bright, fun, and engaging nature of the conference while still maintaining its professionalism and sophistication– it is for this reason that I chose to employ this specific color scheme. The rounded type and circular elements add femininity to the brand while the strong verticals and horizontals reflect its professional nature. The overlapping circles signify that being Jewish, a woman, and a leader don’t have to be separate facets of one’s identity– rather, they can coalesce into one.

Client: Jewish Women's Leadership Conference
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