Profeta Farms, a farm in Readington, New Jersey that holds itself to a higher organic standard, requested monthly billboards and emails to promote the various offerings at the farm. Their goal was to revolutionize the way that people eat. Therefore, the strategy was to let the food speak for itself. With photos shot by Luke LuCorcio and simple but powerful messaging, this farm was one step closer to making the world a little healthier.
For the billboards, I chose to employ simple, supportive typography and a small pop of color. I supervised each photoshoot to ensure that the photos were not only compelling, but appropriate in the billboard context. It was essential that the message be easy to read at a quick glance and even easier to process.
On the other hand, the email blasts had a bit more flexibility in terms of the amount of content that was communicated. I was able to promote their holiday meal offerings, lecture series, job openings, and much more. Most importantly, I was able to help them spread the mission of Profeta Farms to the larger New Jersey community.
