Steve Madden

Various materials created for Steve Madden, Inc. and its affiliates. Steve Madden is a brand that incorporates several distinct sub-brands (Steven, Madden Girl) and also owns several other brands and licenses (Superga, Betsey Johnson). This experience allowed me to design materials for each brand while still maintaining the style of the overarching Steve Madden, Inc. umbrella. Though each brand has a distinct identity– Steve Madden as trendy, Superga as clean and classic, and Betsey Johnson as fun and wild– I employed contemporary design aesthetics such as flat color, clean type, and dynamic composition in all three brands. Additionally, the hand drawn Steve Madden shoes are inspired by fashion illustrations but seek to highlight the trend in each shoe: studs, spikes, metallic pops, heels, etc. Additionally, I was responsible for supervising, Art Directing, and editing photos from several Steve Madden photoshoots.

 

Skills: Identity, Illustration/Painting, Package Design, Photography
Client: Steve Madden, Inc.