Picatinny Federal Credit Union

I was tasked with developing several campaigns for Picatinny Federal Credit Union. The first promotes their new travel rewards Visa card. I began by establishing a strong theme – Every Day is Your Day – and then creating a cohesive design style. I was therefore able to design a dynamic campaign across multiple media; direct mailer, email blast, flyers, posters, landing page header, homepage slider, and slim jims.

The second campaign promoted a Home Buying Seminar that Picatinny hosted in a Mexican restaurant. The key to this system was engaging imagery and image manipulation. Picatinny would thereby be able to appeal to the audience’s emotions as well as their taste buds. Furthermore, the vibrant and lively colors would capture their audience’s attention. A key challenge was creating festive collateral without being too on-the-nose with Cinco de Mayo, which fell during the same week. The materials included: jumbo postcard, flyer, email blast, homepage slider, landing page header, and social media graphic.

The third campaign’s goal was to attract a younger demographic to promote their Student Rewards Account. The campaign integrated playful, custom illustrations, vibrant colors, and clean layouts. I executed this across multiple media platforms including: an infographic, social media graphics, a printed handout, website graphics (slider and landing page), and an email blast. Above all, the primary goal of this campaign was to give millennials the tools to foster their own financial independence. This campaign not only instructed, but also appealed to a substantially younger audience.

Awards:

• 2018 GDUSA American Graphic Design Award: Student Rewards Campaign