Related Ross is transforming West Palm Beach into a premier destination for finance, technology, and professional services firms. This proposal was designed to showcase not only CBRE’s market leadership and platform capabilities, but also its ability to help shape the future of West Palm Beach.
My goal was to create something that felt more like a travel brochure than a traditional RFP response. The content was heavily data-driven and text-rich, so the challenge was turning complex information into a compelling visual story.
To do that, I developed a clean editorial framework that combined sophisticated typography, bold photography, and structured data visualization. Imagery of West Palm Beach reinforced the aspirational vision behind the project, while consistent layouts and a soft color palette helped guide readers through the content without feeling overwhelmed.
Although the information is fairly dense, I wanted the proposal to feel light, energetic, and distinctly rooted in the personality of West Palm Beach. To create a stronger connection to the Related Ross brand, I amplified colors pulled directly from their photography and incorporated overlapping box elements inspired by the Related Ross logo. This allowed me to weave their visual identity throughout the piece while creating a fresh, coastal aesthetic that felt custom to the opportunity.
